How to write a killer sales letter

I sit down and look at my notebook. Then, I put myselfinto the ‘zone’.



That’s how I start to write web copy that sells.



Whether you agree with me or not, your web copy willdetermine whether your product’s going to sell onlineor not.



Simple reason. In an offline sales pitch orpresentation, you get to interact with your prospect.You get to touch him. He gets to see you personally.



But not online. No, no, no. It all depends on thewords on your site. See how powerful words are?



I’m not saying I’m a guru at web copy. There are manyother copywriters who are far better than me. Many. ButI’ve written my own web copy and it’s selling. And atthe same time, I’ve been hired to write for others.



Keep on reading on how I write killer web copy andyou can pick up any of the tips.



The first part to write a copy, you MUST be in the‘zone’.What the heck is the ‘zone’?



The ‘zone’ is like… themood. You see, writing a great copy is like an artistpainting a beautiful picture. When you are in the‘zone’, your hand can’t stop typing and your mindkeeps on coming up with amazing ideas to write.Like, I’m in the ‘zone’ when I write this article.



How to be in the ‘zone’? I’m not sure how you canachieve that, but for me, I put in a lot of passion towrite a killer copy and I look into the future to see howthis copy will sell like crazy.

That’s how I get into the ‘zone’.

Once you are in the zone, keep on writing. Don’t stop.Even though, you know you are writing wrong grammar orputting in weird ideas. Just keep on writing.

Then, after it’s finished, read it all over again.This time, you’ll pick up the mistakes and you’ll addin more ideas. Continue doing this until you aresatisfied with your work. Finally, edit your work.

When you start your copy, your headline is one of themost important parts of the copy.

Some copy writers write tons of headlines before theystart. For me, I’ll write about 5 headlines and readit over several times. Then, I’ll pick the best and finetune it at least 5-10 times before I decide to use it.

One more part of writing copy; don’t feel bad‘borrowing’ some ideas from successful copy you’ve
seen.

Get a swipe file of the best copy you can find.

And the last thing you need to keep in mind whenwriting a killer copy is this:

“What’s the end result the reader will get if they buyfrom you?”

Your copy MUST sell hope and benefits to the readerif you want them to buy anything after reading yourcopy.

Now go write your killer copy.

All the best.

FROM irfan mohammed