Adsense Tech Ticker

Google

Smart-phone ads

Google is making a push to put more ads on Apple's iPhone, Palm's Pre and smart-phones that run its own Android operating system. On its official blog Monday, the Mountain View Internet company announced its new AdSense for High End Mobile service. "Today, we're excited to announce a new feature for our AdSense mobile publishers that enables them to serve text and image ads on their sites — specifically on these high-end smart-phones," software engineer Danielle VanDyke wrote on the blog. "This helps mobile publishers earn revenue and fund more mobile-specific sites and Web content." On the blog, Google cited research by Gartner that smart-phone sales will rise 27 percent this year to 177 million units.

— Mercury News

Intel

Settles patent suit

The University of Wisconsin-Madison's patenting arm has settled its infringement lawsuit against Santa Clara chip maker Intel involving technology used in a popular computer processor. The case was expected to go to trial Monday in U.S. District Court in Madison, but both sides notified the court Saturday they had reached a settlement. Details were not released and Intel spokesman Chuck Mulloy said he could not comment because the terms were confidential. The Wisconsin Alumni Research Foundation sued Intel in February 2008, alleging that technology
used in Intel's Core 2 Duo Processor and others was created by university researchers but used by Intel without a licensing agreement.

— Associated Press