Google has launched YouTube Promoted Videos in AdSense ad units. Promoted Videos are YouTube videos promoted by their creators to reach a wider audience.
You may have noticed Promoted Videos on YouTube.com already – they appear on partner watch pages and alongside YouTube search results.
Currently, these ads are only available in English to US publishers, but they’re planing to expand to additional regions and languages in the future.
Promoted Videos feature a thumbnail image with three lines of text, and when clicked, will bring the user to watch a video or view a channel on YouTube.
The videos are contextually targeted and affiliates will earn commission from these ads on a cost-per-click (CPC) basis. They will be running in the following ad formats (AdSense ad units must be set to display both text and image ads):
1. 300×250 Medium Rectangle
2. 336×280 Large Rectangle
3. 728×90 Leaderboard
4. 250×250 Square
5. 200×200 Small Square
Note: these new Promoted Videos are separate from the existing video ads offering, which streams ads in video format and are classified as image ads.
YouTube Promoted Videos in AdSense Ad Units
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